CEMEX's Acquisition Strategy - The Acquisition of Rinker Group


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Case Details:

Case Code : BSTR376
Case Length : 29 Pages
Period : 2005-2010
Pub Date : 2010
Teaching Note :Not Available
Organization : CEMEX S.A.B de C.V
Industry : Cement
Countries : Mexico, Australia

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Background Note

CEMEX had its roots in a cement company called Cementos Hidalgo which was founded way back to 1906 in Monterrey, Northern Mexico. Cementos Hidalgo had a production capacity of 5,000 metric tons (MT) of cement per annum.

In 1920, Lorenzo Zambrano established Cementos Portland Monterrey with a production capacity of 20,000 MT of cement per annum near Monterrey.

In 1931, Cementos Hidalgo and Cementos Portland Monterrey merged to form Cementos Mexicanos.

The Acquisition Integration Process

CEMEX had learnt in the course of its business that implementing the technical and management standards it followed in its existing plants was not sufficient to ensure the smooth integration of an acquired company. The company realized that it had to learn the processes already implemented in the acquired company, compare it with the corresponding processes it followed, and retain the better of the two...

Acquisition of Rinker

On October 30, 2006, CEMEX made an offer to buy all issued and outstanding shares of Rinker for US$ 12.8 billion. The offer was at a 27% premium over Rinker's share closing price as on October 27, 2006, and at a 26.2% premium over Rinker's three-month volume weighted average price...

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